Personal Stylist & Fashion Confidence Coach

Get to know Iatkinson, a personal stylist passionate about helping women discover confidence through clothing. Read her journey and unique styling philosophy.

Hi, I’m Jeff Iatkinson

Welcome to my world of fashion, fit, and fearless personal style.

I’ve always believed that clothing is more than fabric—it’s a form of self-expression, a confidence booster, and sometimes, even armor. My love for styling started in the most natural way: helping friends shop, putting together outfits for events, and spending weekends mixing thrifted finds with timeless staples. The joy on someone’s face when they feel seen in their clothes—that’s what sparked this journey.

This blog was born from a deep desire to help more women feel that way. Whether you’re in a life transition, stepping into a new role, or just want to reconnect with your style, I’m here to guide you every step of the way.

Style isn’t about trends—it’s about truth.

I believe that everyone deserves a wardrobe that reflects who they are, where they’re going, and how they want to feel. My approach to styling is rooted in authenticity, simplicity, and empowerment. I don’t believe in rules—I believe in discovering what works for you, then building a closet around that.

My goal? To help you dress with confidence, shop with purpose, and walk out the door every day feeling like your best self.

My Styling Philosophy

My Personal Style Gallery

Here are just a few of the looks that speak to my own aesthetic—modern, minimal, with an edge of unexpected flair. From casual streetwear to polished evening pieces, I love mixing structure with softness, neutrals with bold textures, and always… a little attitude.